Prey

Young people in India ruthlessly spend a big proportion of their monthly salary on buying cellphones. Imagine someone spending $3000 on a cellphone in the US! Thats the kind of proportion I am talking about.

A cellphone is like the thing that defines them.
They become inseparable body parts.
Phone model numbers are engraved on finger tips.
The next set of astrologers are being taught to tell about a person by looking at his/her cellphone.

Cellphone makers can't cell just phones anymore. They need to cell them as fancy displays, touchscreens, MP3 players and cameras. Their customers are simply preys to these tactics!